Privacy Policy

6.1 Subscribing to Our Email Newsletter

If you sign up for our email newsletter, we will regularly send you information about our offers. The only mandatory information required to send the newsletter is your email address. Providing any additional data is voluntary and is used to address you personally.

We use the so-called double opt-in procedure for sending the newsletter. This means that we will only send you an email newsletter if you have explicitly confirmed that you consent to receiving the newsletter. After registering, we will send you a confirmation email asking you to confirm your desire to receive the newsletter by clicking on the appropriate link.

By activating the confirmation link, you give us your consent to use your personal data in accordance with Article 6(1)(a) GDPR. When signing up for the newsletter, we store the IP address entered by your Internet Service Provider (ISP) as well as the date and time of the registration, to trace any potential misuse of your email address at a later date.

The data collected during newsletter registration is used exclusively for promotional purposes via the newsletter. You can unsubscribe from the newsletter at any time via the link provided in the newsletter or by sending an appropriate message to the contact person mentioned earlier.

After unsubscribing, your email address will be promptly removed from our newsletter distribution list, unless you have expressly consented to further use of your data or we reserve the right to use your data for other purposes permitted by law, about which we inform you in this statement.

6.2 Sending the Email Newsletter to Existing Customers

If you have provided us with your email address during the purchase of goods or services, we reserve the right to regularly send you offers via email for similar goods or services from our range that you have already purchased. For this, we do not require separate consent from you.

The data processing in this regard is based solely on our legitimate interest in personalized direct advertising in accordance with Article 6(1)(f) GDPR. If you initially objected to the use of your email address for this purpose, we will not send you emails.

You have the right to object to the use of your email address for the aforementioned advertising purposes at any time with effect for the future by notifying the controller mentioned earlier. For this, you will only incur transmission costs according to basic rates. Upon receipt of your objection, the use of your email address for advertising purposes will be immediately discontinued.

7) Data Processing for Order Processing

7.1 The personal data we collect is passed on to the transport company commissioned with the delivery as part of contract execution, to the extent necessary for the delivery of the goods. Your payment data will be passed on to the commissioned financial institution as part of the payment processing, provided that this is necessary for the payment processing. If payment service providers are used, we will explicitly inform you about this below. The legal basis for the data transfer is Article 6(1)(b) GDPR.

 7.1 Use of Payment Service Suppliers

• PayPal
  If you pay via PayPal, credit card via PayPal, direct debit via PayPal, or – if offered – "Purchase on Invoice" or "Installment Payment" via PayPal, we will forward your payment data to PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter "PayPal") as part of the payment processing. The data transfer is carried out in accordance with Article 6(1)(b) GDPR and only to the extent necessary for the payment processing.

PayPal reserves the right to conduct a credit check for payment methods like credit card via PayPal, direct debit via PayPal, or – if offered – "Purchase on Invoice" or "Installment Payment" via PayPal. For this purpose, your payment data may be forwarded to credit agencies in accordance with Article 6(1)(f) GDPR, based on PayPal's legitimate interest in determining your creditworthiness. The result of the credit check, in terms of statistical payment default probability, is used by PayPal to decide on the provision of the respective payment method. The credit report may contain probability values (so-called score values). If score values are included in the credit report, they are based on a scientifically recognized mathematical-statistical procedure. The calculation of the score values includes, but is not limited to, address data. Further data protection information, including information about the credit agencies used, can be found in PayPal’s privacy statement: https://www.paypal.com/de/webapps/mpp/ua/privacy-full.

You can object to this processing of your data at any time by sending a message to PayPal. However, PayPal may still be entitled to process your personal data if this is necessary for the contractually agreed payment processing.

• SOFORT
  If you choose the payment method "SOFORT," the payment processing is carried out via the payment service provider SOFORT GmbH, Theresienhöhe 12, 80339 Munich, Germany (hereinafter "SOFORT"). We will forward the information you provided during the order process along with information about your order to SOFORT in accordance with Article 6(1)(b) GDPR. SOFORT GmbH is part of the Klarna Group (Klarna Bank AB (publ), Sveavägen 46, 11134 Stockholm, Sweden). The data transfer to SOFORT takes place solely for the purpose of payment processing with the payment service provider SOFORT and only to the extent necessary for this purpose.

Further information on SOFORT's privacy policy can be found at the following address: https://www.klarna.com/sofort/datenschutz.

8) Contact for Review Reminder

Own Review Reminder (no sending through a customer review system)
We use your email address to send a one-time reminder to submit a review for your order via the review system we use, provided that you have given us your explicit consent during or after your order in accordance with Article 6(1)(a) GDPR.
You can revoke your consent at any time by sending a message to the data controller.

9) Use of Social Media: Social Plugins

9.1 Facebook Plugins with Shariff Solution
Special additional customs clearance costs and/or import duties are not included in the price and are the responsibility of the customer.
Our website uses so-called social plugins ("Plugins") from the social network Facebook, which is operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA ("Facebook").
To enhance the protection of your data when visiting our website, these buttons are not fully integrated as plugins but only included using an HTML link. This type of integration ensures that no connection with Facebook’s servers is made when accessing a page of our website that contains these buttons. When you click on the button, a new browser window opens and directs you to the Facebook page, where you can interact with the plugins there (after entering your login data, if applicable).
Facebook Inc., based in the USA, is certified under the US-EU Privacy Shield Framework, which ensures compliance with the data protection standards applicable in the EU.
For information on the purpose and scope of data collection and the further processing and use of data by Facebook, as well as your rights and options to protect your privacy, please refer to Facebook's privacy policy: https://www.facebook.com/policy.php

9.2 Google+ Plugins as Shariff Solution
Our website uses so-called social plugins ("Plugins") from the social network Google+, which is operated by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google").
To enhance the protection of your data when visiting our website, these buttons are not fully integrated as plugins but only included using an HTML link. This type of integration ensures that no connection with Google's servers is made when accessing a page of our website that contains these buttons. When you click on the button, a new browser window opens and directs you to the Google+ page, where you can interact with the plugins there (after entering your login data, if applicable).
Google LLC, based in the USA, is certified under the US-EU Privacy Shield Framework, which ensures compliance with the data protection standards applicable in the EU.
For information on the purpose and scope of data collection and the further processing and use of data by Google, as well as your rights and options to protect your privacy, please refer to Google’s privacy policy: https://www.google.com/intl/de/policies/privacy/

9.3 Instagram Plugin as Shariff Solution
Our website uses so-called social plugins ("Plugins") from the online service Instagram, which is operated by Instagram LLC, 1601 Willow Rd, Menlo Park, CA 94025, USA ("Instagram").
To enhance the protection of your data when visiting our website, these buttons are not fully integrated as plugins but only included using an HTML link. This type of integration ensures that no connection with Instagram’s servers is made when accessing a page of our website that contains these buttons. When you click on the button, a new browser window opens and directs you to the Instagram page, where you can interact with the plugins there (after entering your login data, if applicable).
Instagram LLC, based in the USA, is certified under the US-EU Privacy Shield Framework, which ensures compliance with the data protection standards applicable in the EU.
For information on the purpose and scope of data collection and the further processing and use of data by Instagram, as well as your rights and options to protect your privacy, please refer to Instagram's privacy policy: https://help.instagram.com/155833707900388/

10) Online Marketing

10.1 DoubleClick by Google
This website uses the online marketing tool DoubleClick by Google, operated by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("DoubleClick").
DoubleClick uses cookies to display ads relevant to users, improve campaign performance reports, or prevent users from seeing the same ads multiple times. Through a cookie ID, Google records which ads are displayed in which browser and can prevent them from being shown repeatedly. The processing is based on our legitimate interest in the optimal marketing of our website according to Article 6(1)(f) GDPR.
Furthermore, DoubleClick can use cookie IDs to capture so-called conversions related to ad requests. This occurs, for example, when a user sees a DoubleClick ad and later visits the advertiser's website using the same browser and makes a purchase. According to Google, DoubleClick cookies do not contain personal information.
Due to the marketing tools used, your browser automatically establishes a direct connection to Google's server. We have no influence on the extent and further use of the data collected by Google through the use of this tool, and therefore inform you according to our current knowledge: By integrating DoubleClick, Google receives the information that you have visited the corresponding part of our website or clicked on one of our ads. If you are registered with a Google service, Google may assign the visit to your account. Even if you are not registered with Google or logged in, it is possible that the provider may detect and store your IP address.
If you wish to opt out of this tracking procedure, you can disable cookies for conversion tracking by setting your browser to block cookies from the domain www.googleadservices.com, https://www.google.de/settings/ads, noting that this setting will be deleted when you delete your cookies. Alternatively, you can visit the Digital Advertising Alliance at www.aboutads.info to learn about cookies and adjust your settings. Finally, you can configure your browser to notify you when cookies are being set, and you can decide individually whether to accept them or exclude them for certain cases or generally. Please note that disabling cookies may limit the functionality of our website.

Google LLC, based in the USA, is certified under the US-EU Privacy Shield framework, which ensures compliance with the data protection standards applicable in the EU.
For further information on the privacy practices of DoubleClick by Google, visit: https://www.google.de/policies/privacy/

10.2 Use of Google AdWords Conversion Tracking
This website uses the online advertising program "Google AdWords" and, within Google AdWords, the conversion tracking of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). We use Google's AdWords service to draw attention to our attractive offers with the help of advertising materials (so-called Google AdWords) on external websites. In relation to the data from the advertising campaigns, we can determine how successful the individual advertising measures are. We aim to display advertisements that are of interest to you, make our website more attractive for you, and achieve a fair calculation of advertising costs.
The conversion tracking cookie is set when a user clicks on an ad displayed by Google AdWords. Cookies are small text files stored on your computer system. These cookies generally expire after 30 days and are not used for personal identification. If the user visits specific pages on this website and the cookie has not yet expired, both Google and we can recognize that the user clicked on the ad and was redirected to that page. Each Google AdWords customer receives a different cookie. Therefore, cookies cannot be tracked across websites of different AdWords customers. The information obtained through the conversion cookie is used to generate conversion statistics for AdWords customers who have opted for conversion tracking. Customers are informed of the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information that would allow personal identification of users.
If you do not wish to participate in the tracking, you can block the use of the Google conversion tracking cookie by adjusting your browser settings to disable cookies from Google. You will not then be included in the conversion tracking statistics. We use Google AdWords based on our legitimate interest in targeted advertising under Article 6(1)(f) GDPR.
Google LLC, based in the USA, is certified under the US-EU Privacy Shield framework, which ensures compliance with the data protection standards applicable in the EU.
For further information on Google's privacy practices, visit: https://www.google.de/policies/privacy/

You can permanently disable cookies for ad settings by adjusting your browser settings or by downloading and installing the browser plugin available at the following link:
https://www.google.com/settings/ads/plugin?hl=de

Please note that certain functions of this website may not be available or may be restricted if you disable the use of cookies.

11) WEB ANALYSIS SERVICES

Google (Universal) Analytics

• Google Universal Analytics
  This website uses Google Analytics, a web analysis service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). Google Analytics uses "cookies," text files that are stored on your computer and allow an analysis of your use of the website. The information generated by the cookie about your use of this website (including the truncated IP address) is usually transferred to a server in the USA and stored there.

This website uses Google Analytics exclusively with the "_anonymizeIp()" extension, which ensures the anonymization of the IP address by truncation and excludes direct personal identification. Through this extension, your IP address is truncated by Google within the member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases is the full IP address transferred to a server in the USA and truncated there. In these exceptional cases, this processing is carried out under Art. 6(1)(f) GDPR, based on our legitimate interest in the statistical analysis of user behavior for optimization and marketing purposes.

Google will use this information on our behalf to evaluate your use of the website, compile reports on website activities, and provide further services related to website use and internet usage. The IP address transmitted by your browser within the scope of Google Analytics will not be merged with other data from Google.

You can prevent the storage of cookies by adjusting your browser software settings; however, we would like to point out that you may not be able to fully use all functions of this website in that case. Furthermore, you can prevent the collection of the data generated by the cookie and related to your use of the website (including your IP address) by Google and the processing of this data by Google by downloading and installing the browser plugin available at the following link:
https://tools.google.com/dlpage/gaoptout?hl=en

Alternatively, for mobile devices or within browsers, please click the following link to set an opt-out cookie, which will prevent future collection by Google Analytics on this website (this opt-out cookie only works in this browser and for this domain; if you delete your cookies in this browser, you will need to click the link again):
Disable Google Analytics
Google LLC, based in the USA, is certified under the US-European "Privacy Shield" agreement, which ensures compliance with the data protection level applicable in the EU.
This website also uses Google Analytics for cross-device analysis of visitor flows, which is carried out through a User ID. When you first visit a page, a unique, persistent, and anonymized ID is assigned to the user, which is set across devices. This allows interaction data from various devices and sessions to be associated with a single user. The User ID does not contain any personal data and does not transmit such data to Google.
You can object to the collection and storage of data via the User ID at any time, with effect for the future. To do this, you need to disable Google Analytics on all systems you use, such as in a different browser or on your mobile device.
You can deactivate it using a Google browser plugin (https://tools.google.com/dlpage/gaoptout?hl=en). Alternatively, for mobile devices or within browsers, click the following link to set an opt-out cookie, which will prevent future collection by Google Analytics on this website (this opt-out cookie only works in this browser and for this domain; if you delete your cookies in this browser, you will need to click the link again):
Disable Google Analytics

For further information on Universal Analytics, please refer to:
https://support.google.com/analytics/answer/2838718?hl=en&ref_topic=6010376

12) RETARGETING / REMARKETING / RECOMMENDATION ADVERTISING

Facebook Custom Audience via the Pixel Method
This website uses the "Facebook Pixel" from Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA ("Facebook"). If explicit consent is granted, this allows tracking of user behavior after they have seen or clicked on a Facebook ad. This process is used to evaluate the effectiveness of Facebook ads for statistical and market research purposes and can help optimize future advertising efforts.
The data collected is anonymous to us, meaning we cannot draw conclusions about the identity of the users. However, the data is stored and processed by Facebook, allowing it to be linked to the respective user profile, and Facebook can use this data for its own advertising purposes in accordance with the Facebook Data Usage Policy (https://www.facebook.com/about/privacy/). You can allow Facebook and its partners to show ads on and off Facebook. A cookie may also be stored on your computer for these purposes. These processing activities occur only with explicit consent in accordance with Art. 6(1)(a) GDPR.
Consent to use the Facebook Pixel may only be given by users who are over 13 years old. If you are younger, please ask your parents or guardians for permission.
Facebook Inc., based in the USA, is certified under the US-European "Privacy Shield" agreement, ensuring compliance with the data protection standards applicable in the EU.
To disable the use of cookies on your computer, you can configure your browser to prevent cookies from being stored on your computer or delete already stored cookies. However, turning off all cookies may prevent some features on our website from functioning properly. You can also disable the use of cookies by third-party providers like Facebook by visiting the Digital Advertising Alliance website: https://www.aboutads.info/choices/

Google AdWords Remarketing
Our website uses the features of Google AdWords Remarketing, through which we advertise this website in Google search results and on third-party websites. The provider is Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). For this purpose, Google places a cookie in your device's browser, which automatically enables interest-based advertising based on a pseudonymous cookie ID and the pages you visit. The processing is based on our legitimate interest in the optimal marketing of our website according to Art. 6(1)(f) GDPR.
Further data processing only occurs if you have given Google permission to link your internet and app browsing history with your Google account and to use information from your Google account to personalize ads you see on the web. If you are logged into Google while visiting our website, Google uses your data together with Google Analytics data to create and define audience lists for cross-device remarketing. Your personal data is temporarily linked with Google Analytics data to form these audiences.
You can permanently disable the placement of cookies for ad personalization by downloading and installing the browser plugin available at the following link: https://www.google.com/settings/ads/onweb/
Alternatively, you can visit the Digital Advertising Alliance website at www.aboutads.info to learn about cookies and make settings. Finally, you can configure your browser to inform you about the placement of cookies and decide whether to accept them individually or exclude them for certain cases or altogether. If you do not accept cookies, some functionalities of our website may be limited.
Google LLC, based in the USA, is certified under the US-European "Privacy Shield" agreement, ensuring compliance with the data protection standards applicable in the EU.
For further information and privacy policies regarding advertising and Google, you can view them here: https://www.google.com/policies/technologies/ads/

13) RIGHTS OF THE DATA SUBJECT

13.1 The applicable data protection law grants you comprehensive rights concerning the processing of your personal data (right to information and intervention) against the controller, which we will inform you about below:

Right to information according to Art. 15 GDPR:
You have the right to access your personal data processed by us, including the processing purposes, the categories of processed data, the recipients or categories of recipients to whom your data has been disclosed or will be disclosed, the planned storage duration or the criteria for determining the storage duration, the existence of a right to rectification, erasure, restriction of processing, objection to processing, complaint to a supervisory authority, the origin of your data if it was not collected by us from you, the existence of automated decision-making, including profiling, and if applicable, meaningful information about the involved logic, the scope of the processing, and the intended effects of such processing, as well as your right to be informed about the guarantees under Art. 46 GDPR when your data is transferred to third countries.

Right to rectification according to Art. 16 GDPR:
You have the right to request the immediate rectification of inaccurate data concerning you and/or the completion of incomplete data stored by us.

Right to erasure according to Art. 17 GDPR:
You have the right to request the erasure of your personal data if the conditions under Art. 17(1) GDPR are met. However, this right does not exist, particularly when processing is necessary for the exercise of the right to freedom of expression and information, for compliance with a legal obligation, for reasons of public interest, or for the establishment, exercise, or defense of legal claims.

Right to restriction of processing according to Art. 18 GDPR:
You have the right to request the restriction of processing of your personal data while the accuracy of the data you dispute is being verified, if you refuse the erasure of your data due to unlawful data processing and instead request the restriction of processing, if you need your data for the establishment, exercise, or defense of legal claims, after we no longer need the data for the intended purpose, or if you have objected to processing based on your particular situation while it is still being determined whether our legitimate grounds override your rights.

Right to notification according to Art. 19 GDPR:
If you have asserted the right to rectification, erasure, or restriction of processing against the controller, they are obliged to notify all recipients to whom your personal data has been disclosed of this rectification or erasure of data or restriction of processing, unless this proves impossible or involves a disproportionate effort. You have the right to be informed about these recipients.

Right to data portability according to Art. 20 GDPR:
You have the right to receive your personal data, which you have provided to us, in a structured, commonly used, and machine-readable format or to request the transmission to another controller, as long as this is technically feasible.

Right to withdraw consent given according to Art. 7(3) GDPR:
You have the right to withdraw your consent to the processing of data at any time with effect for the future. In the case of withdrawal, we will immediately erase the affected data, provided that further processing cannot be based on a legal ground for processing without consent. The withdrawal of consent does not affect the lawfulness of processing based on consent before the withdrawal.

Right to complain according to Art. 77 GDPR:
If you believe that the processing of your personal data violates the GDPR, you have the right to lodge a complaint with a supervisory authority, in particular in the member state of your residence, your workplace, or the place of the alleged infringement, without prejudice to any other administrative or judicial remedy.

13.2 RIGHT TO OBJECT
IF WE PROCESS YOUR PERSONAL DATA BASED ON OUR OVERWHELMING LEGITIMATE INTEREST, YOU HAVE THE RIGHT TO OBJECT TO SUCH PROCESSING AT ANY TIME FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION, WITH FUTURE EFFECT.
IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL CEASE THE PROCESSING OF THE AFFECTED DATA. HOWEVER, FURTHER PROCESSING MAY BE RESERVED IF WE CAN DEMONSTRATE COMPELLING PROTECTING INTERESTS IN THE PROCESSING THAT OVERRIDE YOUR INTERESTS, FUNDAMENTAL RIGHTS, AND FREEDOMS, OR IF THE PROCESSING IS NECESSARY FOR THE ESTABLISHMENT, EXERCISE, OR DEFENSE OF LEGAL CLAIMS.
IF YOUR PERSONAL DATA IS PROCESSED BY US FOR DIRECT MARKETING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF YOUR PERSONAL DATA FOR SUCH ADVERTISING PURPOSES. YOU CAN EXERCISE THE RIGHT TO OBJECT AS DESCRIBED ABOVE.
IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL CEASE THE PROCESSING OF THE AFFECTED DATA FOR DIRECT MARKETING PURPOSES.

14) DURATION OF STORAGE OF PERSONAL DATA
The duration of the storage of personal data is determined by the respective legal retention periods (e.g., commercial and tax retention periods). After the retention period has expired, the corresponding data will be routinely deleted, unless they are no longer required for the fulfillment or initiation of a contract and/or we no longer have a legitimate interest in further storing them.